PROJECT:
OUTBOUND MOTO, INC.
BRAND/IDENTITY
An identity designed to inspire adventure,
and explore the unknown.
CLIENT:
Outbound Moto, Inc.
CATEGORY:
Brand/Identity
Account Director:
Graphic Artist:
Outbound Moto, Inc. a startup motorcycle adventure tour was in need of an identity. At the core of their business “the why” was to impart a sense of adventure. Specializing in arranging long distance and multi-day on and off-road adventures through the colonial cities of Mexico aboard the coveted BMW GS 1200, Outbound wanted to convey a notion of limitless posibilities “an endless horizon.”
This was more than enough to get the creative juices, and begin a graphic system!
The final logo was designed to be versitile and iconic. That is the logo bug needed to stand alone and make a statement striking the proper balance between a call to action and sens of mystery for the adventure to come. We certainly believe it did the trick.
OUTBOUND MOTO SWEATER
Hey…you have to commemerate an epic adventure, right? Plus, its always great to have a cozy piece of apparel around the campfire when exchanging war stories from the day(s) that just past. This sweater was designed as a standard part of a adventure package and given to clients as a badge of honor…I still where mine to this day.