PROJECT:
NuVision Federal CU
75th Anniversary Icon
Celebrating a milestone in the wake of a merger.
CLIENT:
CATEGORY:
Brand / Identity
DESIGNER:
While working at NuVision Federal Credit Union, I was privileged in being tasked with the icon development for the 75th anniversary of the credit union. This was a transition period for NuVision that required specific attention to detail. NuVision (who served the employees of McDonald Douglas/Boeing) had just completed a merger with E1 Financial Credit Union (who served the employees of Southern California Gas Company).
This icon paid homage to both membership bases history by utilizing a silhouette of the acclaimed McDonald Douglas MD80 aircraft circling the “75 Years.” Whereby the cockpit section of the MD80 incorporated the Southern California Gas Company flame logo to serve as a “guiding light and fuel for the next 75 years.”
This icon was also updated five years later by NuVision staff in commemorating their 80th anniversary – a true testament to its ability to stand the test of time.
