Andrew A. Casanova
Award-Winning Marketing & Brand Director
Hands-on, and passionate marketing leader with years of demonstrated successes in brand development, creative strategies, product positioning, and project management.
Accomplished Marketer who delivers solutions to drive sales, attract and retain customers, and build a solid corporate brand. Adept at enhancing corporate marketability and creating effective corporate messaging. Change agent with a keen ability to see the ‘big-picture;’ recognize areas of opportunity and achieve long-term growth through innovative marketing strategies and creative initiatives.
QUICK FACTS
LOCATION:
The greatest part Southern California called the “Inland Empire” right on the eastern edges of Los Angeles and Orange County.
YEARS OF EXPERIENCE
AGE/GENERATION:
Gen Y (also known as a Millenial). Although I can’t claim to have inherited all of the stereotypes; I would agree with the “tech-savvy, self-expressive, and open to new ideas” characteristics.
Top Skills
With a strong background in marketing and creative strategies; I aim to find the balance between meaningful design and a well-placed and value promoting message. With many years of professional brand management, strategic direction, creative direction, project management, and product experience across several industries, I bring a well-rounded set of skills to hit the ground running.
Favorite Tools
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CERTIFICATIONS:
Inbound Methodology | Sales Tools | Marketing Tools
BUDGETING
PROJECT MANAGEMENT
WORK EXPERIENCE
AMERICA'S CHRISTIAN CREDIT UNION
AVP, Marketing & Communication (2018 – Present)
In concert with the Chief Development Officer and Board of Directors; cast the overall brand vision to effectively communicate the organizations value amongst existing and prospective members meanwhile ensuring vision alignment with organizations core values.
JEFFREY COURT, INC.
Marketing Director (2010 – 2018)
Devise and execute short and long-range marketing and branding strategies. Oversee and develop annual marketing budgets, define key performance indicators (KPI), and oversee return on investment (ROI) for initiatives. Direct multiple cross-functional teams in Marketing, Product Design, Freelance Talent, and Agency Activities. Drive new product launch initiatives, go-to-market (GTM) strategies, and advertising campaigns.
NuVision Federal CU
E-Marketing Specialist / Sr. Graphic Artist (2008 – 2010)
Transitioned marketing and design efforts from external advertising agency activities to an in-house design department. Designed and maintained corporate branding/style guides. Led the production of collateral and marketing promotions.
EDUCATION
2017 - 2018
West Texas A&M
2016 - 2017
University of California
2006 - 2009
Mt. San Antonio
College
2006 - 2009
Mt. San Antonio
College
PERSONALITY SNAPSHOT
PLUM.IO
• Innovation is in the top 5%
• Decision Making is in the top 5%
• Leadership is in the top 5%
• Vision & Execution is in the top 15%